Privacy policy

Last Updated: August 11, 2025
  1. Introduction
At New London Technology (“we”, “us”, “our”), your privacy is paramount. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you shop at our Shopify store. By using our site, you consent to the data practices described herein. 2. Information We Collect a. Personal Information You Provide:
  • Contact data: name, email, shipping and billing addresses, phone number.
  • Payment details: securely processed via Shopify (we do not store raw payment data).
  • Account credentials: email, password when you create an account.
b. Automatically Collected Data:
  • Device and usage information: browser type, IP address, pages visited, time spent on site—collected with cookies and tracking tools.
  • Analytics: performance and operational data for site improvement.
c. Third-Party Data:
  • We may receive limited data from Shopify or affiliated services to complete transactions or assist with order fulfillment.
3. How We Use Your Information We may use your information to:
  • Process purchases, manage your account, and handle returns.
  • Communicate order updates or customer support.
  • Send marketing content (with your consent) and tailor offers.
  • Improve our site, troubleshoot issues, and ensure security.
4. Information Sharing & Disclosure We do not sell your personal information. We may share it:
  • With service providers essential to fulfilling purchases, such as shipping couriers and payment processors.
  • To comply with legal obligations or respond to lawful requests.
  • In emergencies or to protect our rights, customers, or services.
5. Cookies & Tracking Technology Our store uses cookies, pixel tags, local storage, and analytics tools (like Shopify’s built-ins) for:
  • Keeping you logged in and securing your session.
  • Storing cart contents and preferences.
  • Tracking website performance and trends.
You can disable cookies via your browser, though doing so may hinder site functionality. 6. Your Privacy Rights Depending on your jurisdiction, you may have rights to:
  • Access, correct, or delete your personal data.
  • Opt out of marketing communications.
  • Restrict or object to certain processing.
To exercise these rights, or if you have privacy concerns, please contact us at the details below. 7. Data Retention We retain your personal data as long as needed to:
  • Fulfill orders and respond to inquiries.
  • Comply with legal and accounting obligations.
  • Improve our services and resolve disputes.
8. Security Measures We implement appropriate technical and administrative safeguards—SSL encryption, access controls, secure hosting—to protect your data. However, no online service is 100% secure; please understand inherent risks. 9. Children’s Privacy Our store is intended for users 18 and older. We do not knowingly collect personal data from minors. If you believe we have inadvertently done so, please contact us immediately to have the information removed. 10. Changes to This Policy We may update this Privacy Policy. The “Last Updated” date will reflect changes. Significant amendments will be communicated via email or prominent site postings. 11. Contact Us For questions about this policy, data requests, or concerns, please contact: Email: privacy@newlondontechnology.com Mailing Address: New London Technology In. 23 Turkey Foot Road Lynchburg, VA 24502, United States